How To Sell Wigs Online In 2024?

how to sell wigs online

Gone are the days when we only had to sell wigs offline and in the physical market. Nah, the world has evolved beyond that. Whether you are a wig vendor or someone who just wants to start selling synthetice or human hair wigs to make ends meet, you don't need to pay rent before making loads and loads of profit. 

The online space is available for you to sell wigs to customers across the whole world. That's a large audience, right? This article is here to help you gain the right knowledge on how to start and where to start. 

If you are here and you've tried selling wigs online without good results, we recommend you try out our methods to see which works best for you. 

Let's begin our journey into the world of being a money-spinning wig seller online!

The Best Way To Sell Wigs Online

This guide will give you a comprehensive list of tips on how to make money by selling wigs online. After reading this, you don't need any other article, video, or coach to explain any further. Here are our top recommendations based on personal experience and practices:

1. Sell High-Quality wigs

The key factor that results in profitable advertisement of your product in the digital market space is highly dependent on the quality of your wigs.

If you desire to stand out among the top wig masters and sellers in the online space, then let your wigs scream QUALITY. A lot of customers and clients who want to buy a wig from an online store or website often look out for quality first.

Carefully inspect your wigs and ensure that there is no damage or issue, even if you just bought them directly from the manufacturers. The parts of the wigs you should look out for include the wig cap, lace, and the edges. This is to prevent any form of client dissatisfaction.

2. Choose a reputable platform

Do a lot of research and check online for a platform that fits your audience and customer persona. Since wigs are mostly used by women about the age of 18 and above, a lot of online platform would cover your needs.

As a retail wig seller at home, have direct sales on these platforms. However, if you have to act like an affiliate, ensure that you verify your vendors & every necessary document that will establish a partnership.

  • Some of the well-known online stores that you can work with include AmazonShopifypabblyEtsyWig SaloneBayeWorldTradeAlibaba Express, etc.
  • Always look out for the reviews from sellers and their respective policies and commission rates. Proceed to the sign-up page.
  • Major wig sellers also utilize the power of social media (Facebook, Instagram, TikTok, Whatsapp, Pinterest, etc.) and websites either by selling directly on their social media pages or by copying the affiliate links and embedding them to their posts. All these platforms work, only if you have the right knowledge.

3. Research about competitors

Researching fellow hair competitors can be a tedious task because there are over 101 reputable hair websites in the online space. It has been proven that at this moment there are more online wig sellers than offline wig sellers.

Research about competitorsYou can always start from somewhere by climbing the ladder right from the bottom. The top will welcome you heartily with time, patience, and consistency.
  • Start with full market research by analyzing their online presence. This will help you identify the wig competitors around your niche and location.
  • Check for their strength, reviews, and ratings, ask previous customers, and identify their lapses and where you can improve.
  • Build on their weaknesses and be a better version. 

Websites like Google, Semrush, Ahrefs, Buzzsumo, Similarweb, and SpyFu can help analyze several competitors' websites and profiles. Determine your selling price after you've carefully analyzed the current prices of the same product with your competitors. Remember to add the shipping fees to the selling price, to avoid any form of mistrust or delay.

4. Attach sample images

When you opt to promote your wigs on a website, an online store, or your social media page, ensure that they come with sample images for your customers to see.

Attach sample images

This is one of the secrets of a good search engine optimization post. It serves as a form of evidence and builds trust between you and the buyer.

  • Decide to take pictures either on a model's head or on a mannequin, just make certain that the picture is of high quality and is presentable.
  • Another tip for beginners is to take pictures from different angles of the wigs.
  • Attach these images to your blog posts, social media posts, and the Homepage of your website.
  • Don't forget to add a caption to the images. 

5. Arrange wigs in collections

Arrange wigs in collections

Instead of listing all your wigs on one page, if your platform permits, arrange them in collections to allow for ease of accessibility. Customers often want a stress-free purchase, so while organizing your websites and business pages, see to it that your customers are first in mind. 

Depending on the wigs you sell, group your wigs into collections like HD lace wigs, glueless wigs, curtain bang wigs, layered cut wigs, 360 wigs, highlight wigs, bob wigsheadband wigs, u part wigs, topper wigs, frontal wigs, human hair wigs, synthetic wigs, swiss lace wigs, monofilament wigs, lace closure wigs, colored wigs, curly wigs, wavy wigs, straight wigs, short wigs, long wigs, etc. Customize your collection to fit your taste and style.

6. Choose a reliable payment method

To get payments from clients, be sure to use reliable payment channels to avoid any hitches or stories along the way. Also consider their policies and how fast, reliable, and secure each transaction can be.

For most e-commerce transactions most business owners use either credit or debit cards, others use digital wallets and bank transfers. Consider your location while making a choice on which payment method to accept.

Some of the best online payment methods include PayPal (Goods and services come with a fee), MasterCard, Visa cards cryptocurrency, Venmo, stripe, Amazon Pay, Apple Pay, etc. All these are highly recommended for online transactions. Set up an account after doing some background research, and you're good to go. 


Thankfully there are several online groups, communities, and platforms that can help promote your sales and affiliate links. You can opt for one of these in addition to your primary selling page.

For a newbie or beginner in the online space, these steps are not so easy. With consistency and constant practice, you will have multiple sales in a little time. Wishing you the best of luck in starting your wig business online.

Leave a comment

Please note, comments must be approved before they are published